Types of Digital Marketing - 01

 "Marketing is the science and art of exploring , creating and delivering value to satisfy the needs of a target market at a profit " - Dr. Philip Kotler

Digital Marketing also called as Online Marketing , is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

This includes not only email, social media, and web based advertising but also text and multimedia messages as a marketing channel.

Types of Digital Marketing

• SEO
• PPC
• Content marketing
• Email marketing
• Affiliate marketing
• Native marketing 

SEO (Search Engine Optimization)

         As ' The Balance' states, " SEO is the art and science of making web pages attractive to search engine." SEO is simply, the tactics used to rank the highest position in SERP (Search Engine Results Page). This requires to research and weigh different contributing factors to achieve the highest possible ranking on a SERP. The most optimizing a web page,

1. Quality of the content

2. Level of user engagement

3. Mobile Friendliness

4. Number and quality of inbound links

 

Ranking on the SERP depends on the keywords used to describe the brand. Ultimately the goal of SEO is to rank on the first page of a SERP as it ensures that those searching for a specific quarry related to the brand can easily find the product or service. 

The mostly used search engine for SEO is Google.

PPC (Pay Per Click)

                  While SEO is considered as an organic marketing method, which absolutely costs nothing, PPC can be it's total opposite. In this you have to pay a fee every time someone clicks  on your digital ad or web page. That's why it says, PAY PER CLICK.  but instead of paying a set amount to constantly run targeted ads on your online channels, in this you only pay for the ads individuals interact with.

Google ads are one of the most common types of PPC Marketing.

The ads were placed on SERPs based on,

        1  Ad Quality

        2 Keyword relevancy

        3 Landing page quality

        4 Bid amount

PPC campaigns have one or more target actions that viewers are meant to complete after clicking on the ad, may be a purchase of CTA (Call To Action).

Content Marketing

          A strategy based on the distribution of relevant and valuable content to a target audience. The goal is to attract leads that ultimately converts into customers. But it is different from traditional marketing because instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written or presented material.

    example :  Blog posts 

                      E books

                      Newsletter

                      Video or Audio transcripts

                      Whitepapers

                       Infographics

This can be tricky as it will be able to rank highly in SERP while also engaging people who will read it, share it and interact further with the brand. If the content is relevant, it can establish sharing strong relationships through the pipeline.

- Hope this would be useful to get a basic knowledge on digital marketing and you can learn about the rest on the next post.