Types of Digital Marketing - 02

 

If you went through the 'Types of Digital Marketing - 01' , You might have got an idea regarding what is digital marketing and some of the few types. 

So, here are the simplified descriptions about the rest that we haven't discussed yet.

Email Marketing

            Sending promotional messages, hoping that the prospects clicks on it, through Email is known as Email Marketing.

But in Email Marketing, you should clearly include,

• Individualized content, both body and subject
• What type of mails the subscribers get
• An Email signature that also offers a clear unsubscribe option.
• Integration of both transactional and promotional Email.

Email Marketing is a proven, effective technique all on it's own which can help you to promote your business to a targeted audience with relevant content.

There are few practices that can be used for an effective Email marketing campaign.

• Audience segmentation
• Mobile friendliness
• Having a campaign schedule
• Run A/B tests

Affiliate Marketing

                Affiliate marketing is a tactic  that lets someone make money by promoting another persons business.  This works using a revenue sharing model. 

If you are the Affiliate, you get a commission every time someone purchases the item that you promote and if you are the Merchant, you pay the Affiliate for every sale they help you make.

It is mainly based on the connections build through digital platform.

      

Native Marketing

               Blending advertisements with it's surrounding content is called as Native Marketing. The advertisements you see within a blog or a playing video content can be shown as examples.

This method is mainly created in reaction to the cynicism of today's consumers towards ads. ( as many viewers ignore direct ads) 

But it's important to always label the ads clearly using words like ' promoted' or 'sponsored'.

Those types are mainly identified as Digital Marketing types in the present. Hope it's useful and stay tuned for more.