AI Influencers and brand leveraging ; a brief description

 

As the world keeps growing with newest technologies- it is best to keep your brand leveraging with the upcoming trends. Therefore virtual influencers , also known as Artificial intelligence (AI) influencers can be identified as a key trend of marketing in the modern world.

Here's a brief description about what are AI influencers , how they work and how your brand could leverage them.

AI Influencers ; What are they ?

AI Influencers , who are also known as virtual influencers, CG-models, digital avatars and digital characters are digital personas or models, mostly used for marketing related purposes, especially in social media marketing, in lieu of human influencers.

They are designed using computer graphics and motion capture technology to resemble real people in realistic situations.

CHUBS , the metaverse expert at Creative Hub can be introduced as the best example for AI influencers.

                                             Click to know CHUBS via Instagram👇

AI Influencers ; How do they work?

Of course these influencers doesn't exist in real world , but there is a real world person ; a brand or an individual behind every AI influencer ; a creator who has a high tech knowledge and a passion in newest trends. 

They are the ones who create the character structure and the working style of the AI model . The appearance, behaviour, works, connections and collaborations of the AI influencer is based on the creators choice.

Therefore AI influencers are handled by a real- world human who acts behind the mask of virtuality. 

AI Influencers ; How brands could leverage ?

There are many advantages that can be gained by brands and marketers collaborating with AI influencers.

When it comes to AI influencers , creative opportunities feel almost limitless as they can be fully tailored to a brand's need or can even match brands personality and values. Therefore brand can design everything about them, from their appearance to their working style.

Also the rise of AI influencers gives control to a brand and its agency. There is no risk of influencers spelling your brand name wrong or forgetting to publish an ad on time.AI influencers can exactly and consistently represent your brand's identity and values through their social media contents.

AI influencers doesn't have the busy schedule of their human counterparts as they are fully digital. Therefore they can travel for many locations and do multiple tasks at a time. And also as long as the brand owns the avatar , their content production fees won't rise with their number of followers. So it means that having a virtual influencer is cost- saving.

Moreover AI influencers provide brands with an opportunity to connect with younger, more digital native and tech- oriented audience. Since these generation Z audiences may also be the first ones to jump into metaverse, AI influencers could also offer a good segue into this new digital universe for brands.

According to some researchers , Ai influencers have nearly three times the engagement of traditional influencers.

So, it is clear that there are many benefits to brands by collaborating with AI influencers. But it's better to remember that all the pros comes with it's own cons. 

Therefore , there might be some disadvantages of using AI influencers but with a good awareness those can be easily solved.

Conclution

AI influencers are an upcoming trend of the marketing world. With  proper engagement with AI / virtual influencers brands can boost their product promotions and brand name. Therefore keeping updated with the technology and trends gives greater opportunity to your brand.