Types of Digital Marketing - 02

 

If you went through the 'Types of Digital Marketing - 01' , You might have got an idea regarding what is digital marketing and some of the few types. 

So, here are the simplified descriptions about the rest that we haven't discussed yet.

Email Marketing

            Sending promotional messages, hoping that the prospects clicks on it, through Email is known as Email Marketing.

But in Email Marketing, you should clearly include,

• Individualized content, both body and subject
• What type of mails the subscribers get
• An Email signature that also offers a clear unsubscribe option.
• Integration of both transactional and promotional Email.

Email Marketing is a proven, effective technique all on it's own which can help you to promote your business to a targeted audience with relevant content.

There are few practices that can be used for an effective Email marketing campaign.

• Audience segmentation
• Mobile friendliness
• Having a campaign schedule
• Run A/B tests

Affiliate Marketing

                Affiliate marketing is a tactic  that lets someone make money by promoting another persons business.  This works using a revenue sharing model. 

If you are the Affiliate, you get a commission every time someone purchases the item that you promote and if you are the Merchant, you pay the Affiliate for every sale they help you make.

It is mainly based on the connections build through digital platform.

      

Native Marketing

               Blending advertisements with it's surrounding content is called as Native Marketing. The advertisements you see within a blog or a playing video content can be shown as examples.

This method is mainly created in reaction to the cynicism of today's consumers towards ads. ( as many viewers ignore direct ads) 

But it's important to always label the ads clearly using words like ' promoted' or 'sponsored'.

Those types are mainly identified as Digital Marketing types in the present. Hope it's useful and stay tuned for more. 

 

Types of Digital Marketing - 01

 "Marketing is the science and art of exploring , creating and delivering value to satisfy the needs of a target market at a profit " - Dr. Philip Kotler

Digital Marketing also called as Online Marketing , is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

This includes not only email, social media, and web based advertising but also text and multimedia messages as a marketing channel.

Types of Digital Marketing

• SEO
• PPC
• Content marketing
• Email marketing
• Affiliate marketing
• Native marketing 

SEO (Search Engine Optimization)

         As ' The Balance' states, " SEO is the art and science of making web pages attractive to search engine." SEO is simply, the tactics used to rank the highest position in SERP (Search Engine Results Page). This requires to research and weigh different contributing factors to achieve the highest possible ranking on a SERP. The most optimizing a web page,

1. Quality of the content

2. Level of user engagement

3. Mobile Friendliness

4. Number and quality of inbound links

 

Ranking on the SERP depends on the keywords used to describe the brand. Ultimately the goal of SEO is to rank on the first page of a SERP as it ensures that those searching for a specific quarry related to the brand can easily find the product or service. 

The mostly used search engine for SEO is Google.

PPC (Pay Per Click)

                  While SEO is considered as an organic marketing method, which absolutely costs nothing, PPC can be it's total opposite. In this you have to pay a fee every time someone clicks  on your digital ad or web page. That's why it says, PAY PER CLICK.  but instead of paying a set amount to constantly run targeted ads on your online channels, in this you only pay for the ads individuals interact with.

Google ads are one of the most common types of PPC Marketing.

The ads were placed on SERPs based on,

        1  Ad Quality

        2 Keyword relevancy

        3 Landing page quality

        4 Bid amount

PPC campaigns have one or more target actions that viewers are meant to complete after clicking on the ad, may be a purchase of CTA (Call To Action).

Content Marketing

          A strategy based on the distribution of relevant and valuable content to a target audience. The goal is to attract leads that ultimately converts into customers. But it is different from traditional marketing because instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written or presented material.

    example :  Blog posts 

                      E books

                      Newsletter

                      Video or Audio transcripts

                      Whitepapers

                       Infographics

This can be tricky as it will be able to rank highly in SERP while also engaging people who will read it, share it and interact further with the brand. If the content is relevant, it can establish sharing strong relationships through the pipeline.

- Hope this would be useful to get a basic knowledge on digital marketing and you can learn about the rest on the next post. 

               

Black hat , White hat and Gray hat SEO ; a simple overview.

 SEO ; Search Engine Optimization is a well known digital marketing method which is recognized as the major traffic creator to web sites. SEO helps to increase the quality and quantity of web traffic exposing to your brand, using "non-paid (organic) search results" , which makes your website appear in the middle of SERPs (search engine result page).

SEO is mainly based on "what" and "where" ; what the searcher needs and where you appear on the SERP. Therefore relevancy is the key indicator of search engine optimization. So the content you deliver must be relevant, unique and engaging in order to place in the top of the search results.

Therefore three types of SEO can be identified based on the actions or the methods used in the SEO process.

1 . BLACK HAT SEO (The unethical SEO)

The SEO process out of traditions or ethics is called as BLACK HAT SEO. Therefore using various methods that are suggested as illegal by google and other search engines and service providers are identified in black hat SEO.

Here are some of the BLACK HAT SEO METHODS that are commonly identified.

1. Key word stuffing.

    Using and stuffing the same keywords again and again in one  

    content.

2. Cloaking.

    Providing two pieces of content through one link or webpage,

    one for the search engines and another for the viewers.

3. Using private link networks.

    Using redirect links , paid links and link farms.

4. Providing poor quality content.

5. Abusing structured data.

6.Blog comment spamming.

There are many more black hat SEO  methods that can be used to rank high in a SERP but still it is considered as illegal and that can cause blocking, banning, reporting and removing your web from service providers. So it's better to keep away from such  practices and go through ethical and legal methods in order to achieve great.

2 . WHITE HAT SEO (The ethical SEO)

To work on a ethical and legal way in order to increase web traffic and ranking is called as WHITE HAT SEO. Therefore white hat SEO is simply 'ranking without breaking the rules' , improving ranking with maintaining the search engine's terms of conditions . So this can be identified as the exact opposite of black hat SEO . 

Here are  a few of the well known WHITE HAT SEO PRACTICES.

1. Providing quality contents and services.

2. Making your web easy to navigate with fast site loading and user friendliness.

3. Using descriptive and rich key words.

4. Providing real details and contacts.

5. Using permitted links.

Therefore by using white hat SEO , you can stay away from getting banned and it improves traffic to your website. Also white hat SEO helps to create an ethical, sustainable and a successful website and impressions. 

3. GRAY HAT SEO 

Gray hat SEO is a tactic that used to think out of the box without breaking the rules. So it means that it isn't something in between or beyond Black hat and White hat SEO's. 

"The practice of tactics/ techniques which remain ill-defined by published material coming out of google, and for which reasonable people could disagree on how the tactics support or contract with spirit of googles' published guidelines"

                                                                                          _ John Andrews

Therefore Gray hat SEO helps to get rid of the prohibitions but also without using any negative or illegal tactic. So this can be shown as a smart method of SEO which is barely used by the content creators and web developers.

Here are some of the GRAY HAT SEO TACTICS.

1. Purchasing links.

  ( though this is illegal ,one can  purchase a sponsored link with a third party which is hardly detected)

2. Producing review- niches.

3. Using native advertising and partnerships.

4. Paying for citations and listings.

5.Affiliate marketing.

So, Gray hat SEO isn't something in between White hat and Black hat SEO but a fine line between them.

Therefore as said before , there are three types of SEO methods which are used to increase web traffic and ranking. But a creator must know which is good and bad to use in order to achieve more and safe.

AI Influencers and brand leveraging ; a brief description

 

As the world keeps growing with newest technologies- it is best to keep your brand leveraging with the upcoming trends. Therefore virtual influencers , also known as Artificial intelligence (AI) influencers can be identified as a key trend of marketing in the modern world.

Here's a brief description about what are AI influencers , how they work and how your brand could leverage them.

AI Influencers ; What are they ?

AI Influencers , who are also known as virtual influencers, CG-models, digital avatars and digital characters are digital personas or models, mostly used for marketing related purposes, especially in social media marketing, in lieu of human influencers.

They are designed using computer graphics and motion capture technology to resemble real people in realistic situations.

CHUBS , the metaverse expert at Creative Hub can be introduced as the best example for AI influencers.

                                             Click to know CHUBS via Instagram👇

AI Influencers ; How do they work?

Of course these influencers doesn't exist in real world , but there is a real world person ; a brand or an individual behind every AI influencer ; a creator who has a high tech knowledge and a passion in newest trends. 

They are the ones who create the character structure and the working style of the AI model . The appearance, behaviour, works, connections and collaborations of the AI influencer is based on the creators choice.

Therefore AI influencers are handled by a real- world human who acts behind the mask of virtuality. 

AI Influencers ; How brands could leverage ?

There are many advantages that can be gained by brands and marketers collaborating with AI influencers.

When it comes to AI influencers , creative opportunities feel almost limitless as they can be fully tailored to a brand's need or can even match brands personality and values. Therefore brand can design everything about them, from their appearance to their working style.

Also the rise of AI influencers gives control to a brand and its agency. There is no risk of influencers spelling your brand name wrong or forgetting to publish an ad on time.AI influencers can exactly and consistently represent your brand's identity and values through their social media contents.

AI influencers doesn't have the busy schedule of their human counterparts as they are fully digital. Therefore they can travel for many locations and do multiple tasks at a time. And also as long as the brand owns the avatar , their content production fees won't rise with their number of followers. So it means that having a virtual influencer is cost- saving.

Moreover AI influencers provide brands with an opportunity to connect with younger, more digital native and tech- oriented audience. Since these generation Z audiences may also be the first ones to jump into metaverse, AI influencers could also offer a good segue into this new digital universe for brands.

According to some researchers , Ai influencers have nearly three times the engagement of traditional influencers.

So, it is clear that there are many benefits to brands by collaborating with AI influencers. But it's better to remember that all the pros comes with it's own cons. 

Therefore , there might be some disadvantages of using AI influencers but with a good awareness those can be easily solved.

Conclution

AI influencers are an upcoming trend of the marketing world. With  proper engagement with AI / virtual influencers brands can boost their product promotions and brand name. Therefore keeping updated with the technology and trends gives greater opportunity to your brand.